Roger Sture is the Principal Consultant and has been in the Pharmaceutical industry since 1980. He created an industry leading business information team at Innovex, which gave this Contract Services Organisation distinct competitive advantage. Roger managed a team of 9 business information professionals who delivered first class *CRM/ETM system training to >1200 users and this team also supported the information requirements of c1500 Representatives and Sales Managers as well as producing value added reports for customers. Due to his extensive expertise in the field of ETM systems, Roger chaired an industry ETM system user group for 9 companies. He has worked with many of the leading CRM/ETM systems and has an excellent understanding of how they should be deployed to maximise ROI. He has also developed a unique, leading edge, speech recognition call reporting solution, which has been successfully used  by 50 representatives and provided real time data. Additionally, Roger has trained Pharmaceutical Regional Business Managers and Representatives in how to use all available sales, market and activity information to more effectively business plan and further increase their sales and profitability. STURECONSULTANCY has successfully delivered the following services to Pharmaceutical customers since 2004:- – –CRM and Business Information Health-checks CRM implementation and consultancy –KPI Dashboard builds and implementation Effort-results analyses Formulary and other activity tracker solutions which have included training representatives using web conferencing –CRM and Business Information training

•*CRM - Customer Relationship Management;  *ETM - Electronic Territory Management;  *SFA - Sales Force Automation